

The campaign was started by activists at the inauguration of the Women’s Global Leadership Institute in 1991. It continues to be coordinated each year by the Center for Women’s Global Leadership. It is used as an organizing strategy by individuals and organizations around the world to call for the prevention and elimination of violence against women and girls.
This year 2022, the campaign’s theme designated by UN Women is: “UNiTE! Activism to end violence against women and girls.” Principles of the theme include honoring and acknowledging women’s movements, leaving no one behind, using a survivor-centered approach that is multi-sectoral and transformative, elevating the voices of young feminists, and using the color orange as a source of unity across campaign messaging